Produced the mother campaign of KNORR PROFESSIONAL centering around the main endorser, food content creator Ninong Ry.
This involved digital videos, OOH, social media, e-comm and email marketing assets, as well as concepts for Ninong Ry’s branded content on Youtube and Tiktok.
THE BRIEF
Knorr Professional made it a mission to inspire and enrich Filipino food business owners. Along with launching Ninong Ry as the main endorser, the brand needed a campaign to make waves in the category.
THE CREATIVE SOLUTION
The team latched on to Ninong Ry’s unconventional yet creative cooking style—essentially inspiring food business operators to employ their signature flair through delicious dishes they can call their own. Thanks to Knorr Professional, they can just go ahead and cook to their heart’s content with the assurance of quality and value Knorr provides to their businesses.
The overall messaging trickled down from a 30-second hero video to digital assets, vlogs, and even in-store materials.
