RUSTAN’S THE BEAUTY SOURCE is the beauty maven’s guide to luxury beauty and wellness. It started as a free publication distributed through Rustan’s beauty floors and as a companion to MEGA Magazine. It eventually evolved into an online magazine which enabled more interactive content with direct link-outs to the online shop.
Rustan’s The Beauty Source
CREATIVE DIRECTION
Decided on the line up of season-relevant content to be produced from the list of products and brands to be featured.
ART DIRECTION & LAYOUT
Supervised and conceptualized photo and video shoots, coordinating with teams of photographers, stylists, and HMUAs. These are then executed to print layouts.
