The Tourism Promotions Board launched the TravelPH App—a handy guide to anything and everything about traveling to the Philippines.
The campaign included launch materials and social media content to support the app’s launch through the year.
THE PROJECT
The push for downloading the app remains paramount to the communication, but showing off what the country has to offer was also an intent. Aside from straightforward video materials that show a clear call-to-action, thematic content reinforced the vastness, diversity, and innate beauty of the country.
SOCIAL MEDIA CONTENT
The team produced varied social media content that elevated TPB’s engagement and following.
