THE BRIEF
The team was tasked to create an e-comm campaign bannering the massive Unilever Personal Care portfolio. The campaign will aim to generate hype for a one-day sale across several Southeast Asian markets.
THE CREATIVE SOLUTION
To exhibit the breadth and expertise of Unilever products at the same time, the team anchored on the diversity of the product portfolio to bring out the emotional appeal of the sale: giving back the power to choose what makes our market feel “beautiful” and “well” through a wealth of choices. A 30s spot, advent calendar, and an AR filter supported this campaign focusing on empowerment.